Amber Burns | Source | Urmawm

Amber Burns is the Chief Marketing Officer at URMAWM, a family-owned, Atlanta-based wellness brand offering federally compliant, hemp-derived products crafted for calm, clarity, and balance. With a deep background in storytelling and brand development, Amber brings over a decade of experience in consumer marketing, with a passion for connecting wellness with real life—minus the fluff.

As CMO, she leads URMAWM’s brand voice, community engagement, and retail expansion strategy. Amber is particularly focused on shaping honest, inclusive narratives around modern wellness and redefining what it means to “do your best” in an always-on world.

Amber has been featured in conversations around data-based marketing solutions, women-led entrepreneurship, and health and beauty industry innovation. She’s a strong advocate for accessible education in the hemp space, and she’s passionate about helping women—especially moms and caregivers—discover approachable, plant-based tools for self-care.

She is available for commentary on:
• Cannabis/hemp wellness solutions
• Retail and product storytelling
• Women’s leadership in emerging industries
• Modern brand building and community strategy
• Navigating entrepreneurship as a mother who knows “balance” is fake news

Location: Atlanta, GA
Website: urmawm.com
Instagram: @callurmawm
Contact: amber@urmawm.com