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Amine Rahal

Founder at Little Dragon Media
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Founder and CEO of Little Dragon Media, a Toronto-based web design and digital marketing agency. Little Dragon was founded in 2018 in Toronto and has helped hundreds of small business in Canada and the U.S. improve their digital presence. The company has been featured on multiple publications, including Forbes, Inc Magazine, The Toronto Star, HuffPost and others.

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  • AI Search Revolution: Instant Answers Challenge Brand Visibility
    Amine highlights the shift from traditional search to AI-driven instant answers, urging brands to become trusted sources. He advises businesses to prioritize clear, structured content for AI models. "Visibility is shifting toward being the answer," Amine notes, emphasizing the need for influence in AI-driven answers while traditional SEO evolves.
  • Understanding Conversions: The Heartbeat of Digital Marketing ROI
    Amine explains a conversion as when a visitor takes a desired action, like buying or signing up. He highlights the importance of optimizing conversion rates by reducing friction and aligning with visitor needs. Amine emphasizes email marketing and affiliate partnerships as effective alternatives to social media for conversions, stating, "It's not how many people you reach — it's how many say 'yes.'"
  • Canadians Rethink US Travel Amid Detention Concerns
    Amine canceled his US tech conference trip, citing concerns over Canadians and British citizens being detained without cause. He notes, "uncertainty around Canadians and British people being detained for no reason" as a key factor. This reflects a trend of Canadians opting for domestic or European travel instead.
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  • First impressions are everything, especially when it comes to the opinions that users will formulate about a company and brand when they visit a website.

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