Leap co-founder Amish Tolia sits down with Bisnow Reports to talk physical stores for online brands and working with the real estate community.
Street meets chic as traditional luxury brands partner with streetwear designers, creating cross-promotions and co-locations to cater to young customers. “It’s the same customer that shops luxury,”…
“We’re really excited about the potential in the L.A. market,” Amish Tolia, Leap Services’ co-chief executive, said. “It’s a very, very strong retail market where a number of the cities (in Los Angeles County) have strong retail dynamics and strong shopping corridors.”
There is a high correlation between luxury shoppers and streetwear. Several of the big houses out there are trying to become relevant to a new generation, but have to do it through more relevant designs and marketing campaigns. This is why you are seeing the streetwear [store moves] happening.
When a brand moves into brick and mortar, it creates this halo to your online business.