Amit Jain | Source | Founder & CEO at Bridg
Amit Jain
Amit started Bridg with a vision to empower offline businesses to become customer-centric like Amazon and Google. The Bridg journey began when Amit left Google in 2012, where he founded their vertical search product and authored multiple patents. Prior to Google, Amit co-founded and served as the Head of Business for Terra Matrix Media and Savings.com. Amit also created the vision for YouMail.com and their initial launch in 2007 as part of his MBA program at UCLA Anderson School of Management. He has received the UCLA Chancellor’s Excellence in Leadership Award and was recently named one of the 50 Most Influential People in the Restaurant Industry.
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Bridg
Founder & CEO
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Google now knows when its users go to the store and buy stuff
Google is taking targeted advertising to a whole new level.
Article
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Google — and also Facebook — believe that in order to get digital dollars from advertisers who are still primarily spending on TV, they need to prove that digital works. These companies have to invest in finding the identity of the consumer at the moment when that shopper is at the cash register.
