Amit brings close to 20 years of experience to his role as CTO of Simplr, leading technology and product at the company he joined as founding team member in 2017. He leads the development of Simplr’s human-first, machine-enabled customer experience solution designed to meet the demands of the NOW Customer across all digital channels. A leader in NOW CX, Simplr enables companies to immediately expand their customer service capacity and engage customers with speed, empathy, and precision.