As President of the Cherry Industry Administration Board (CIAB) and the Cherry Marketing Institute (CMI), I am passionate about elevating the profile and reach of U.S. tart cherries – a true superfruit with extraordinary health benefits and culinary potential.
With 25 years as a Registered Dietitian Nutritionist (RDN) and extensive expertise in strategic communication, stakeholder engagement and market innovation, I thrive on developing impactful strategies and delivering compelling communications that inspire action and build meaningful stakeholder connections.
My focus is on empowering North America’s 385 tart cherry producers, amplifying the story of tart cherries and positioning them as the must-have ingredient for consumers.
We are on a mission to highlight tart cherries' exceptional health benefits while empowering growers with valuable resources. Through innovative marketing strategies and industry-wide collaboration, we are driving efforts to expand the reach and consumption of tart cherries worldwide.
She joins the board after 17- years at General Mills.
The Cherry Industry Administrative Board and Cherry Marketing Institute have named Amy Cohn as their new president.With a background in food and nutrition leadership, strategy and communications, Cohn will lead CIAB, the U.S. tart cherry industry’s federal marketing order, and CMI, a nonprofit promotional, research and education group funded
Cohn said that despite the challenges faced by tart cherry growers—from price fluctuations to rising production costs and the impact of climate change on the industry—there are several positive trends to highlight in the sector.