Amy Palmer has spent twenty years in the television industry as an Executive Producer, Director, Writer, TV Host, Reporter, Entertainment/Pop Culture Expert and multiple Emmy-Nominated Content Creator and Host. She has worked as a producer at MSNBC, VH1 and MTV where she produced shows such at Total Request Live, Daria, MTV Hits, The MTV Beach House and The MTV Video Music Awards. After a successful stint as a producer at Viacom, she made the transition to on-camera reporter, host and executive producer where she created the multiple Emmy-Nominated program,"New York 360" that focused on NYC lifestyle and entertainment. The show aired on NYCTV, which was a property under Mayor Bloomberg's media portfolio as well as on NBC New York. Amy identified emerging and existing brands in NYC to partner with New York 360, such as DailyCandy, Thrillist, Mediabistro, Z100, Aldo and Sephora.
Amy is also the CEO and Founder of PowerwomenTV, a digital platform that focuses on women in business and lifestyle. She has created over 5,000 pieces of content for the brand since its inception in 2009, where she was one of the first to identify female entrepreneurs and empowerment as the next big trend. She bootstrapped the brand through her work as an entertainment reporter, until securing seed money from an investor in 2012. She built out 300 pieces of content out of her NYC apartment with three editors in the kitchen and two assistants in her living room. The brand immediately attracted attention when it launched in 2013 in Taxi TV, partnering with Sirius XM and Time Inc. In 2014, Time Inc bought a show that Amy created featuring millennials in fashion and music called “The Climb” that was sponsored by Microsoft. The series was such a success that Time Inc syndicated the entire PowerwomenTV library through its platforms reaching an audience into the billions on People.com, Instyle.com, Fortune.com, Health.com and more.
PowerwomenTV and Amy's work has been featured in The Wall Street Journal, MSNBC, The New York Post, Business Digest, Cosmopolitan, Gotham, Hamptons and more. Women who have been featured on the network include Barbara Corcoran, Kris Jenner, Eva Longoria, Tracy Anderson, Kristen Cavallari, Bethenny Frankel and Sallie Krawcheck.
In addition to developing digital properties, Amy has signed multi-year first look deals with Wilshire Studios, the production arm of NBC Universal where she developed reality shows including “Making Madison” with social media star and singer Madison Beer, the protégé of Justin Bieber. Additionally, she created a show called “NYC Girls of Instagram” that followed the life of social media influencers in New York City. She has secured talent deals with emerging social stars including Arielle Charnas of Something Navy, who just raised $10 million dollars in funding to build out her lifestyle brand. Her podcast focused on women in business,“Pivot”, was picked up for a pilot through MidRoll Media, the largest digital audio company in the world and the company behind Katie Couric's podcast.
She was most recently the Chief Content Officer for Faze Clan, the #1 e-sports team in the world, which has a combined audience of 300 million views across all social platforms monthly. She created and executive produced multiple Youtube programs for Faze Clan, including "Mom's Basement" which featured Ninja as the first guest. The show garnered 2 million views in 24 hours. She has also created programming for Ju-Ju Smith Schuster as well as gaming superstar Cissorz in partnership with General Mills. Amy also created and sold original shows featuring top e-sport talent to Snapchat.
Amy Palmer Digital has worked with the Miss Universe Organization where her team produced more than 100 pieces of original content in 14 days - garnering over 264 million views across all social media platforms. Amy also created and executive produced the launch of The Megyn Kelly Digital Network which had millions of views upon its premiere and yielded over a billion dollars worth of press worldwide. Currently, Amy is building out a content platform fueled by esports, pop culture, social media stars and music.
Amy continues to work with brands, people and businesses though content, PR and social strategy. Her success stories include Dr. Natalie Azar, the NBC Medical News Contributor. She signed to Amy in 2014 and by 2015, she had a contract with NBC News. She has branded and built style-expert, Melissa Garcia who went from a lawyer to on-air stylist within six months of working with Amy and her team. She has worked with Kobi Karp (architect, The 1 Hotel and The Four Seasons - Miami) The Sloomoo Institue (pop-up slime experience store founded by Karen Robinovoitz), Toni Ko (one of Forbes richest self-made female entrepreneurs and founder of Thomas James LA, Bespoke Beauty), Shayna Therese Taylor (Bottle and Stone, a CBD company, Shaynas Kitchen, a lifestyle brand) and dozens of others.
Amy has appeared as a regular on-air contributor on national television programs such as BloombergTV, Entertainment Tonight, The Insider, MSNBC, ABC News Now, Headlines News, A&E, The Bio Channel, VH1, The CBS Early Show and The Today Show, She also has appeared on global entertainment programs that air throughout Europe. In addition, Amy is a contributor for The Huffington Post and has been featured in The New York Post, Maxim Magazine, Hamptons and Gotham Magazine, The New York Daily News and others. She was named by Forbes.com as one of the best-branded women on Twitter. She was also named by Cosmopolitan magazine as an “Entrepreneur to Watch’. She has appeared on the cover of Business Digest for her role as a leading digital CEO.