I’m Anat, founder of TAG Marketing Services. I’m a marketing and U.S. consumer expert who helps global companies enter and expand in the U.S. market.
I have always been passionate about the global business world. I moved to the U.S. from Israel, got my MBA in New York City, and worked my way to becoming a marketing exec in global companies like Etsy, Victoria’s Secret, GAP and Depop.
I founded TAG in 2022. I’m now focused on helping my clients grow their revenue by expanding their business in the U.S., by providing access to the best people on the ground (such as: brand, ops, retail, agencies and more) and by helping founders avoid making costly mistakes. Simply put, I successfully solve the headache of entering or expanding in the US market.
I specialize in taking care of the essential, behind-the-scenes elements of entering a new market – such as understanding your unique selling proposition, your audience, your competitors – to come up with an effective go-to-market strategy. I’m not a creative agency, but I bring a lot of creativity to marketing tactics and analytics that can really make all the difference.
My deep U.S. consumer background spans a 360-degree experience across retail marketing. To date, I have driven more than 200% in year over year sales for global brands entering the U.S. market and developed and executed marketing plans achieving more than $400M in sales.
I earned my MBA in 2011 from Baruch College, Zicklin School of Business.