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Andrada Paraschiv

VP of Hospitality at Beekeeper
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Andrada is a former Executive Director of Communications and Strategy at FRHI and Executive Director, Luxury Internal Communication & Engagement, AccorHotels. She is now the Head of Hospitality at Beekeeper.

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  • From a corporate perspective, hotels are in so many different locations. When I was at FRHI, to reach a specific end user, I had to go to an HR director, relay my message to them, and hope that message would be accurately conveyed to frontline employees. With Beekeeper, a hotel GM can now touch base with everyone on their team through personal messages and recognition. Many hotel GMs have hundreds of staff members working for them, so one-on-one communication with every team member is not always possible. Now GMs can simply push out important updates to everyone at the hotel. Using internal communication streams for sharing best practices and employee engagement initiatives are some of the best ways to facilitate true employee connection at your hotel.

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