Andre Benz | Source

Andre Benz is a music entrepreneur and digital marketing expert, best known for founding Broke Records, a label focused on breaking new artists through innovative online strategies. Starting his career by launching the YouTube channel Trap Nation at just 15, he later built a media empire with The Nations and founded the label Lowly. Now, with Broke Records, which partners with Create Music Group, Benz applies his expertise in viral marketing and A&R to develop hit records. The label has been instrumental in the success of artists like Ndotz, Blackbear, and Sainte, leveraging platforms like TikTok to drive massive streaming numbers.