André Ferraz | Source | CEO & Co-Founder at Incognia
André Ferraz
I'm the Co-Founder and CEO of Incognia, the innovator of next-generation identity solutions that enable secure and seamless digital experiences. As a seasoned entrepreneur and technologist, I have co-developed one of the most precise location technologies in the world. I started my first company at University in Brazil, and before Incognia, my co-founders and I established In Loco, an ad tech business acquired in 2020. The team and I have spent over a decade perfecting the location technology that has been recognized by ACM, IEEE, and Microsoft Research for its unmatched performance and precision. As an active member of multiple startup and entrepreneurship support organizations, like Endeavor, I'm committed to giving back by mentoring other founders and inspiring the next generation of innovators. Incognia is securing hundreds of millions of devices across 25 countries. It is headquartered in California and has teams in Brazil and the U.S.
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Incognia
CEO & Co-Founder
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Location-focused Incognia raises $31m to battle Gen AI fraud | Axios
Incognia, a startup using precise location mapping to detect fraud, raised $31 million in Series B funding led by Bessemer Venture Partners.
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Incognia's location-based solutions offer fraud antidote
As artificial intelligence (AI) provides new tools to criminals, Incognia's tools are 17 times more effective than facial recognition.
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How Location Fingerprinting Can Thwart Fraud | Built In
Location fingerprinting uses location data to allow secure identification of devices.
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In an era marked by unprecedented digital connectivity, robust fraud prevention strategies stand as the cornerstone of online security, playing a pivotal role in confirming identities, authorizing access and mitigating fraud risks. As fraudulent tactics shift in both complexity and volume—and bad actors become more sophisticated at leveraging new technologies to carry out attacks at scale, the importance of fraud prevention solutions cannot be overlooked as an integral tool for safeguarding businesses and their customers.