Andrea Palmer has been a media industry trailblazer for nearly 20 years, pioneering innovative strategies that have since become standard practice in healthcare marketing. Andrea manages cross-functional agency strategy and activation teams, and significant holding company-level integrations–delivering best-in-class integrated media and content solutions for some of the largest healthcare brands. Her expertise spans pharma, OTC, medical device and technology healthcare service brands, as well as enterprise-level businesses. In 2019, she conceived and launched The HealthFront™, which has been widely recognized as the most innovative event of its kind. Andrea leads the 550+ employees of PHM, recognized as one of Ad Age’s Best Places to Work for three consecutive years., and Andrea, herself, has a growing list of awards and accolades; PM360 ELITE 2019 Strategist, MM&M 2020 Hall of Femme.