Andrea Sengara | Source | Head Of Marketing, U.S. at Campari America
Andrea Sengara
Across Andrea's career as a global marketing leader for luxury CPG brands, she have had the opportunity to apply my passion for culturally relevant, purpose-led work and obsession with leveraging consumer insights, to identify opportunities, implement innovative strategies, and ignite unprecedented results for brands like Don Julio Tequila, Cîroc Ultra-Premium Vodka, Johnnie Walker Scotch, Veuve Clicquot Champagne, Hennessy Cognac, Bombay Sapphire & Smirnoff Vodkas.
-
Campari Group (https://www.camparigroup.com/)
Head of Marketing - US -
Campari America
Head Of Marketing, U.S.
-
Campari VP talks Gen Z consumer, value of authenticity in retail customer experience
Focusing on Gen Z is crucial as the generation is setting trends that influence broader consumer behavior, according to Andrea Sengara, VP of marketing at Campari America.
Article
-
For a long time, "disruption" was a major marketing buzzword, and it still has its place. However, for us, reaching Gen Z is about connecting with them where they are rather than disrupting them. This means showing engaging content on their social media platforms, maintaining a meaningful presence at the events they attend, and ensuring a strong presence on e-commerce platforms, as this is largely where Gen Z shops. Campari America's approach is about adding value to their experiences and seamlessly integrating into their daily lives.
