Andreas Roell | Source | CEO & Founder at Evros Group
Andreas Roell
Andreas, born and raised in Karlsruhe, Germany, boasts an impressive career trajectory, marked by early success in professional soccer and subsequent ventures in the digital realm. During his undergraduate studies, he co-founded the pioneering athlete-focused website, later sold to Medical Broadcast Systems. After moving to San Diego to pursue an MBA, Andreas founded Geary Group, which became the largest independent digital performance agency, eventually acquired in 2012 by Transcosmos-sponsored LSF Interactive. He then co-founded the largest Arabic content-based VOD platform, which was acquired by Rotana Media Group in 2014.
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Evros Group
CEO & Founder
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After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
Ad industry insiders say the Omnicom takeover of Interpublic Group could kick off more M&A.Insiders laid out who could be involved, from WPP to
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Google’s $2.7B Character.AI Deal: A Strategic Move Amid Regulatory Scrutiny
Andreas explains, “Licensing Character.AI’s tech and hiring key talent like Noam Shazeer reflects a strategy to avoid regulatory scrutiny while rapidly enhancing AI capabilities. This approach is faster and more flexible than full acquisitions, allowing tech giants to stay competitive in AI development.”
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Other networks will have to look in the mirror and decide if they're strong enough to acquire weaker networks or acknowledge they're falling behind due to tech disruption. My prediction is that 2025 will serve as a reckoning year for networks.
