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Andreas M. Welsch

Vice President, Head - Marketing & Solution Management (AI) at SAP
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Andreas is an internationally recognized AI leader in the software industry with over 21 years of experience. He has led regional business development teams for AI, built and led an AI Center of Excellence, and currently leads product marketing and go-to-market strategy for AI at SAP, the world’s leading business application provider. Andreas has successfully managed stakeholder relationships with business leaders and technology teams across Fortune 500 companies in more than 80 innovation projects, and helped create an AI mindset across organizations — now extending to generative AI.

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  • SAP
    Vice President, Head - Marketing & Solution Management (AI)
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  • The more an algorithm can contribute to a business, the more time, money, and resources must be utilized to maintain and build it in order to produce the desired results. Overall success depends upon the business and technology teams addressing factors such as identification of the business value and availability and access to business data.

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