As the CEO of Latino Alternative TV, Andres Palencia is at the forefront of an exciting new media landscape that is empowering the voices of the bilingual Latino community in the U.S. With a wealth of experience in entertainment and marketing, Andres is passionate about building platforms for bilingual content that resonate with viewers of all backgrounds and organically connect brands with Hispanic audiences.
Andres is a member of the Forbes Business Development Council, the Rolling Stone Culture Council, and the Association of National Advertisers AIMM initiative. He was also named to the POZ Magazine Poz 100 for his work on the groundbreaking "Living y Ready" series about LGBTQ+ folks living and thriving with HIV.
At LATV, Andres has overseen the development of several critically acclaimed shows, including "The Q Agenda," an LGBTQ talk show included in Out Magazine's Out 100 for 2022, and the GLAAD Pride entertainment guide. He oversees development on a new project, a Trans-Latina lead series set to premiere in fall 2023.
Andres is a proud rainbow community member passionate about using his platform to promote greater understanding and acceptance. He has created, directed, and lead in the development of several LGBTQ+ series for LATV's digital Queer hubs, including "My Health Agenda," "Living y Ready," and “Mas Que Pride,” coming to Pride month 2023.
Andres joined LATV in 2007 as an intern, quickly becoming a talented writer and producer. Over the years, he has worked on several popular series, including "LATV Central," "Wachale," "Mas Comedy," "The Homies Hip Hop Show," "American Latino TV," and "LatiNation." He has also worked as a writer and producer for Latino networks, including SiTV, MTV3, and NuvoTV.
In 2016, Andres became the full-time showrunner of "The Zoo," LATV's flagship inclusive talk show. The show was a huge success and helped to cement Andres' position as a creative force within the company. He was soon promoted to LATV's creative branded content team, where he was responsible for ideating the creative concepts for blue-chip branded campaigns.
In the summer of 2019, Andres and Bruno Seros-Ulloa were appointed Co-Executive Directors of LATV, with a mandate to expand the network's reach beyond traditional cable television and into digital, streaming, and social platforms. Despite the challenges posed by the Covid-19 pandemic, Andres and Bruno grew the company exponentially, resulting in Andres being named CEO and Bruno being named president.
Under Andres' leadership, LATV has seen record growth in every area and has become a champion for change through partnerships with organizations such as GLAAD, AHF, and the Legal Aid Foundation of Los Angeles. With a strong commitment to diversity and inclusion, Andres is helping to expand the footprint of minority-owned Latino media from coast to coast. Through his and Bruno’s leadership, LATV has established itself as the number one Latino-owned media company representing the community on streaming, cable TV, and digital and social media platforms.
Sometimes scaling quickly isn’t the best path forward.
Avoid overwhelming your prospects with information dumps about your products, services and features.
This new partnership between the media companies will enhance marketing and sales opportunities targeting the Latino community.