Andrew Gordon | Source | Senior Research Consultant at Prolific

Andrew Gordon is a Senior Research Consultant at Prolific with a strong background in psychology and neuroscience, holding a BSc in Psychology, an MSc in Neuropsychology, and a Ph.D. in Cognitive Neuroscience. His research expertise, developed during his Ph.D. at the University of Bristol and post-doctoral work at the University of California, Davis focuses on consumer behavior, decision-making, and the neuroscience of misinformation reliance. At Prolific, Andrew leads research collaborations with academic and corporate teams, applying his knowledge to areas like online methodologies, data quality, and polling, particularly during the UK election year. He regularly publishes peer-reviewed papers, speaks at industry conferences, and remains passionate about impactful research. Outside of work, Andrew enjoys surfing, working on motorbikes, and gardening.