Andrew Hawken | Source | Co-Founder and CEO at Mesmerise
Andrew Hawken
Andrew is the CEO and Co-Founder of Mesmerise VR. Mesmerise is a company that enables immersive, enterprise-level events, meetings, and conferences through virtual reality.
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Mesmerise
Co-Founder and CEO
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Big tech’s new metaverse support group is betting on the future, even as economic priorities shift to the present
Big tech has formed a working group to bolster trust in the metaverse and its future just as the faltering economy batters speculation
Article
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For business leaders versus broader consumer adoption, I would say it’s the headset. It often presents a very powerful psychological barrier. It’s not like learning to use an iPhone or iPad—VR technology makes first-time users feel vulnerable and even a bit silly as they navigate the virtual world. So you can imagine why there’s some hesitancy from senior executives to put on a headset to lead meetings with their colleagues and clients in the metaverse.
