Andrew Spalter is the CEO and founder of East Goes Global, a leading digital agency specializing in expanding Western brands, athletes, and entertainers into the Chinese market. Since founding the company in 2018, Andrew has helped NBA stars, musicians, and global brands navigate China’s unique social media landscape, amassing over 200 million followers and generating billions of impressions for his clients.
Companies like East Goes Global serve as social media surrogates for players, expanding their reach, creating business opportunities and pushing for All-Star votes.