Andrew Tindall | Source | Global Partnerships Director at System1
Andrew Tindall
Global Director of Partnerships at System1, the marketing effectiveness agency. Having worked in FMCG (for Diageo and Bacardi) for 10 years, Andrew Tindall now creates research and thought leadership exploring creativity and emotions role in advertising across TV, audio, digital and OOH. He often shares his and System1's research at key marketing events, including MadFest and Festival of Marketing. Andrew is an expert in advertising effectiveness and uses System1's effectiveness database of everyone UK & US TV ad to comment on current advertising.
-
System1
Global Partnerships Director
-
Amazon’s ‘Joyride’ is no Christmas turkey – it’s one of the world’s most effective ads
Ignore the naysayers calling it a turkey. Amazon’s Christmas ad is one of the highest-scoring of the last decade with the viewing public, says System 1’s Andrew Tindall.
Article -
How to stop fumbling: Four strategies for winning the ad game at the Super Bowl | WARC
Offers recommendations on the hallmarks of successful Super Bowl ads, based on four years of research.
Article
-
Over half the time, people can't tell what brand a poster ad is for. Meaning over 50% of OOH advertising is wasted.
-
Almost 20% of Super Bowl advertising is not linked to a brand. This represents millions of dollars of media wastage.
-
At Christmas, we make our most effectiveness advertising but put it on air for the least amount of time.
