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Andy Keenan | Source | Executive Vice President & General Manager at Advantage Solutions

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Andy Keenan

Executive Vice President & General Manager at Advantage Solutions
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Andy Keenan leads Advantage Sales’ dedicated and syndicated retail teams, merchandising services, retail sales analytics and retail business development and works with Advantage’s IT team on retail technology innovation.

He began his career at Advantage in 2004 as a retail sales specialist.

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  • Online Grocery Sales Surge: Labor Shifts and Self-Checkout Rise
    Andy predicts continued growth in online grocery pickup and delivery by 2025. Despite being a small percentage of total sales, it’s expanding. "The labor that’s in the store is more focused on fulfilling online orders," he notes, with self-checkout reducing the need for in-store staff. This trend reflects a significant change in consumer behavior and store operations.
  • Thanksgiving Stress: New Study Highlights Host Concerns
    Andy reveals that over half of hosts feel stressed, especially those under 35. "Three-quarters plan to cook from scratch," he notes, while 89% will use frozen or canned produce. Most hosts shop just two to three days before the feast.
  • Halloween Creep: Retailers Embrace Early Spooky Season
    Andy notes that retailers are pushing holiday sales earlier to attract consumers with better deals. This year, Halloween decor appeared alongside back-to-school items, with TikTokers celebrating "Summerween." Home improvement stores like Home Depot and Lowe’s are leveraging the extended Halloween season to reduce excess inventory and avoid heavy discounts in November.
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  • As shoppers load up for their Super Bowl watch parties, private label products offer an opportunity for consumers to save money, according to insights from Andy Keenan, executive vice president & general manager at Advantage Solutions.

  • “It’s an American holiday,” said Andy Keenan, EVP at Irvine, Calif.-based Advantage Solutions, a provider of sales and marketing services to consumer goods manufacturers and retailers. “The Super Bowl is like a second Thanksgiving, where people gather in huge numbers and it’s all about food, family, friends and football.”