Andy LaPointe | Thought Leader | Consultant | Founder | Source | Founder | Thought Leader | Winner of 48+ National Food Awards and Counting at...

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How can entrepreneurs build successful businesses while staying true to their values and passions? Andy LaPointe, co-founder of Traverse Bay Farms, shares his journey from financial services to creating an award-winning health food company based in Northern Michigan. Andy traces his path from a career as a Series 7 stockbroker to launching Traverse Bay Farms in the aftermath of 9/11, driven by a desire to change his lifestyle and pursue meaningful work. The tragic events of that day prompted Andy to reevaluate his priorities and inspired him to create a business that aligned more closely with his personal values and allowed for a better work-life balance. Andy's innovative approach to building a health-focused food company highlights his commitment to using locally sourced ingredients and creating value-added products. He discusses the unique advantages of Northern Michigan's location on the 45th parallel for growing high-quality fruits and vegetables, which became the foundation...

Ken Interviews Andy LaPointe with Travers Bay Farms Their products pair the highest quality fruit with the most innovative manufacturing processes to produce their gourmet fruit products and the proprietary line of fruit-based dietary supplements. The company also promotes healthy living and education with their online fruit-education orchards. They call this the Orchard of Health. Click this link to learn more about the Orchard of health: https://traversebayfarms.myshopify.com/pages/orchard-of-health-fruit-library Andy Also leans on the vendors and businesses around him to get an outside perspective on ideas of where the business is going. On how to stay ahead of the curve, the possibilities of bit coin, block chain and cryptocurrencies allowing consumers to trace products. Travers Bay Farms contact information: Website: https://www.traversebayfarms.com/ Instagram: https://www.instagram.com/traverse_bay_farms/ Direct Dial: 1-877-746-7477