Andy Littlewood | Source | Chief Planning and Data Officer at Brainlabs

Andy Littlewood is a visionary marketing leader at the intersection of data, technology, and strategic innovation. As Chief Planning and Data Officer for Brainlabs North America, he brings over two decades of experience transforming how brands leverage data, AI, and strategic insights to drive unprecedented growth.

With a distinguished career spanning creative, digital, and media agencies, Littlewood has consistently been at the forefront of marketing evolution. Previously serving as Global Chief Product Officer at UM Worldwide, he collaborated with University of Oxford academics to develop foundational research in marketing intelligence, which was instrumental in driving new business growth, particularly with Levi's, helping secure UM's recognition as Campaign's Global Agency of the Year in 2023.

Littlewood has held pivotal leadership roles at renowned organizations like Accenture Song's Droga5 and WPP’s MediaCom, where he helped secure and drive marketing strategies for brands including Anheuser-Busch, PlayStation, Whole Foods, Hennesy, Meta, Huggies, Hotels.com, Hilton, Uber, Signet, Metlife, and Ally Financial. Over that time he was named an Adweek Media All-Star and Internationalist Agency Innovator. His expertise lies in decoding complex marketing landscapes by advocating moving beyond traditional marketing models, with a particular focus on how AI and first-party data are reshaping brand strategies.

A Fellow of the Chartered Institute of Marketing (FCIM), Littlewood continues to push the boundaries of marketing intelligence, helping global brands navigate the rapidly evolving digital landscape.