Anjala Krishen | Source | Professor of Marketing & Expert on Consumer Behavior and Decision-Making at U...
Anjala Krishen
Anjala Krishen is an expert in marketing and consumer choice. Her interdisciplinary research interests include areas within decision making in rich environments, including heuristics and choice set design, e-marketing and social networking, and database marketing.
Krishen held a variety of management positions in sales consulting and electrical engineering during a 13-year career before choosing to pursue a doctorate. As a professor and chair of the UNLV Lee Business School's Department of Marketing & International Business, she teaches courses including marketing research, consumer behavior, and internet marketing at the undergraduate and graduate levels.
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University of Nevada, Las Vegas
Professor of Marketing & Expert on Consumer Behavior and Decision-Making
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‘Zooming’ to Your Next Video Call: How Zoom Became a Household Name
UNLV marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.
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Are Online Reviews Going Too Far? | Nevada Public Radio
According to a recent survey, online reviews for local businesses in Nevada are the harshest in the country. Despite more than two-thirds of the reviews classify as being positive, the Silver State's Internet and social mediausers still rank as the least kind in the U.S.
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Donuts for shutouts: How the VGK-Krispy Kreme promotion has proven sweet for all sides | KSNV-TV: News 3
If the Vegas Golden Knights get a shutout Thursday night, ticket holders can get a dozen free donuts from Krispy Kreme. The promotion, which started in 2017 and only applies to home games. has proven sweet for all sides.
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