Anne Hay is EVP, Chief Marketing Officer at PayNearMe, where she is responsible for creating and accelerating the company's marketing strategy, consumer research initiatives and brand recognition. With more than 20 years experience in B2B SaaS marketing, including 16 years in payments technology, she has driven company growth for organizations servicing the bill payment, eCommerce, online banking, and iGaming & online sports betting markets. Anne graduated from The College of New Jersey with a degree in Journalism and emphasis in Public Relations, and proudly calls New Jersey her home.
PayNearMe today released a study titled, Consumer Trends Driving the Future of Loan Payments, which reveals that challenges in the loan repayment process and poor payment experiences jeopardize customer loyalty and potential future revenue.
Learn about the critical areas for improvement in loan repayment processes. PayNearMe's study sheds light on rising disorganization levels and the need for better convenience.
Addressing the unique preferences of their Gen X borrowers can transform potential pain points into lending opportunities, improved engagement and efficiency.