Anthony Dutcher | Source | Marketer, Co-founder at Vixmediagroup
Anthony Dutcher
Anthony Dutcher, a Digital Marketing expert from Denver, Colorado, is passionate about helping startups, freelancers, and corporations build their digital presence. He has successfully coordinated marketing campaigns for over a hundred projects in major industries such as healthcare, technology, blockchain, and media. In 2017, Dutcher marketed public offerings that raised over $100 million in capital. He served as the CMO of a significant EMR software solution for eight years in the alternative medicine space. Dutcher views marketing as an art form inspired by art and human culture. He finds balance in nature, which fuels creativity in his campaigns. Outside work, Dutcher focuses on personal growth, enjoys the Rocky Mountains, and spends time with his loved ones.
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Vixmediagroup (http://vixmediagroup.com)
Marketer, Co-founder
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Tech Conglomerate Vix Media Group Bridging the Gap Between Traditional and Modern Marketing Campaigns - Influencive
2020 was world-changing, but it wasn’t the most positive kind of change for many. To be fair, the year started out pretty badly with a lot of unfortunate news, but nobody really thought matters would take a turn for the worse. A lot of businesses struggled all through the COVID-19 pandemic, even
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RevOps Manager: The Key to Streamlined Revenue Growth
Anthony explains that a Revenue Operations Manager "coordinates teams and resources to boost revenue" by aligning sales, marketing, and customer success. With essential skills like data analysis and CRM proficiency, they enhance growth by streamlining processes. Earning $100,000-$130,000 annually, they face challenges such as overcoming departmental resistance and ensuring data accuracy. -
Nostalgia: The Emotional Superglue in Marketing
Anthony explains that nostalgia taps into emotions, making brands memorable. He cites Coca-Cola's success, highlighting its emotional campaigns like "Open Happiness." The "Cola Wars" exemplify nostalgia's impact, as Coca-Cola's return to its classic formula revived consumer memories and loyalty. Nostalgia appeals to all ages, making it a timeless marketing tool.
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David Casey and Anthony Dutcher, entrepreneurs at Vix Media Group, are driving transformative growth in sectors including legal, health care, telecom, and luxury ecommerce while staying largely behind the scenes. As a 'ghost-marketing' entity, Vix Media Group often operates in the background, frequently white labeling for other large agencies.
Their innovative omnichannel growth approach, powered by AI and data analytics, is applicable across various public and private sectors, including government and politics. Their success is rooted in the development of custom tools, data-driven strategies, and the provision of tech and development support. Unlike traditional agencies, Vix Media Group functions as an outsourced Chief Marketing Officer (CMO), focusing on growing the company rather than selling pre-packaged services.
Though their role in industry transformation is subtle, it is profound. Beyond addressing the foundational system gaps that are critical for successful marketing campaigns, they help clients capture attention through robust branding communications and by utilizing various channels. This readies their clients for future technological shifts and ensures that both Vix Media Group and their clients stay at the bleeding edge of industry innovation.
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Alyssa Scalise of Vix Media Group shares the importance of setting these expectations and choosing a workplace that encourages time to disconnect from work, "Being able to detach from work, especially as a mompreneur, hinges on support from a company that values your downtime. My workplace has shown me and my coworkers how much they value our need for time to step away from work. We're given Flex Hours and a Wellness Program that facilitate this balance."
Alyssa continues, "The support I have received as I've newly entered the role as a mother has been pivotal. They didn't just offer me paid maternity leave; they customized my workflow to meet the unpredictable demands of parenting. This adaptability has allowed me to continue contributing significantly to digital media while navigating motherhood's challenges. It has allowed me to continue my journey as a yoga instructor and pursue other hobbies I am passionate about."
