Anthony Hitt is the president and CEO of Engel & Völkers Americas.
MaX uses a proprietary algorithm and millions of data points to build custom campaigns, and to help agents know where to focus their efforts
However, with so many different marketing tools, platforms and channels, it can be difficult to know which one will work best for any given advisor, listing any given home, in any given market. MaX has turned a process that often felt arbitrary or based on chance into a science. Our advisors now have access to the data-backed intelligence they need to build the most effective marketing plans for their brand and the individual listings they represent.