Anthony May | Source | Founder at Need An Attorney
Anthony May
With more than 20 years of experience as an Executive Marketing Leader, I have a background in visionary and strategic digital marketing as a marketing leader. I have leveraged expertise to build and lead top-performing teams in complex digital marketing and AI-powered search engine initiatives, including SEO mapping, organic rankings, content optimization, and website architecture. Fueled by passion, I drive customer acquisition & revenue growth within an organization.
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Need An Attorney (https://needanattorney.net)
Founder
started May 2024
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10 Strategies for Targeting Different Stages of the B2B Buyer’s Journey
10 Strategies for Targeting Different Stages of the B2B Buyer’s Journey
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Call to action: CTA in Marketing Explained
In marketing, a CTA, or call to action, is a statement, phrase, or image designed to encourage specific actions from an audience. Here's how it works in practice.
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9 Marketers Reveal How Video is Transforming Their Business — Phoenix Video Production
We asked 9 thought leaders in marketing how they are using video in their marketing strategy and the results they have seen from it in their business. This is exactly what they had to say: Building Trust Brings In 5 Clients in 30 Days Video has become a core part of how we attract and convert lea
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AI Tools Revolutionize Search: SEO Must Evolve
Anthony highlights the shift to "OmniSEO," stressing the need for structured data and unique content. He notes, "AI tools like ChatGPT are changing how users find information." Websites must adapt by optimizing for AI visibility, ensuring content is discoverable across platforms, and thinking beyond Google rankings. -
Retailer Boosts Traffic and Conversions with Image SEO Overhaul
Anthony explains, “We revamped image SEO by using descriptive file names, clear alt text, and modern formats like WebP.” This led to a 27% rise in organic image search traffic, a 19% increase in organic sessions, and a 14% boost in conversions. Improved load times also reduced bounce rates, enhancing the overall customer experience. -
Law Firm Marketing: Empathy and Personalization Key to Success
Anthony advises law firms to focus on "educational, empathetic content" rather than hard sales. He highlights the importance of hyperlocal, personalized content and omnichannel SEO strategies. Anthony also suggests using AI-powered intake forms and storytelling to build trust and boost conversions, helping law firms connect with clients in meaningful ways.
