Anton Derlyatka | Source | CEO and Co-founder at Sweatcoin
Anton Derlyatka
Anton is the Chief Executive Officer and Co-founder at Sweatcoin, a global Top 10 Health & Fitness app that tracks physical movement, converting it into digital currency. Anton is an Entrepreneur and Investor in digital health and fitness technology. He founded Sweatcoin to inspire a healthier planet by unlocking the value of movement. The business is working towards establishing a global, new-generation currency generated by physical movement and used by a billion people.
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Sweatcoin
CEO and Co-founder
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This Company Wants to Pay You for Your Steps. Here's How it Works.
The co-founder and CEO of Sweatcoin explains how the company's move-to-earn vision is helping people be healthier while also getting brands in front of 100 million users.
Article
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We're trying to use a behavioral technique called instant gratification to reward your immediate activity, because whenever you're trying to be active, you go to the gym, and you sweat, and you suffer, and there's no result that you can touch, it's not tangible because the benefit is removed into a very distant future. So you have to maintain that activity. So what we're trying to do, we're trying to tackle the problem through a behavioral technique, as I mentioned, called instant gratification, whereby we grab the value from the future, bring it to the present, and give it straight back to the user so that your achievement is tangible.
