Antonio McBroom | Source | Visionary and CEO at Primo Partners

Antonio is the Visionary and CEO of Primo Partners, the largest only Black-owned/Black-led multi-unit franchise group of Ben & Jerry’s, Starbucks and other enterprises. In 2008, he seized the opportunity to purchase the Ben & Jerry’s Chapel Hill shop, becoming the youngest franchisee in the company’s history. Antonio and his “Team Primo” have propelled and innovated the off-premise catering category by double-digit sales growth annually. As a partner with the Vickers Bennett Group, he is the lead curator and developer for multiple 100+ acre land assemblages. In addition to serving others, he is involved with we are (working to extend anti-racist education) for social justice reform. Since 2020, Antonio has served as a member of the board of the Chatham Economic Development Corporation (EDC). Antonio’s professional and civic leadership has earned him many accolades; most notable are: the 2018 Black Enterprise Franchisee of the Year Award, the 2021 UNC Black Alumni’s Harvey E. Beech Outstanding Alumni Award, and the prestigious Ben & Jerry’s “Big O” 2021 Operator of the Year Award. Antonio holds a bachelor’s degree in Mathematics and African American Studies from the University of North Carolina. He currently resides in North Carolina with his wife, Emma, and their two children.