April White | Source | CEO & Founder at Trust Relations
April White
A seasoned communications specialist, official TEDx speaker and writer with both B2B and B2C experience, April is as creative as she is strategic. With nearly 20 years of experience representing Fortune 100 companies and their executives at leading public relations agencies including Weber Shandwick, Edelman, Spong and Rubenstein Public Relations, she is skilled at developing targeted communications programs that convey strategic messaging, compelling narratives, intangible brand attributes and subtle points of differentiation.
April has experience not only with marquee brands including MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, but also with startups including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her own company in 2013 and coined the term “Trust Relations” in 2019, which led to the creation of the mid-sized communications agency, Trust Relations.
April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City.
April is an official member and contributor of the Forbes Agency Council, Entrepreneur and Newsweek. She is also a co-host of The PR Wine Down podcast and Trust Relations: The Podcast, as well as national mentor for SEED SPOT and OneValley Startup.
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Trust Relations
CEO & Founder
started Mar 2019
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Council Post: 3 Tips For Being A More Congruent Leader In 2023
As a leader, you set the tone for the entire company.
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14 Strategies for Connecting With Peers Without Comparing Your Successes
Having a deep understanding of yourself and your own goals can help prevent feelings of inadequacy.
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How businesses can build systems to support first-time leaders
To set first-time leaders up for success, organizations have to create processes that offer support and flexibility.
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"Our job is to provide journalists with the truth, so they can report the truth — and to point out to our clients where what they want to say about their brands may be less than true." (PR Daily)
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"Your company culture ultimately starts—and stops—at the top. As a leader, you set the tone for the entire company. You impart your vision, beliefs, values, habits and attitude onto your team—and your team reflects those characteristics back to you tenfold." (Forbes)
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"Marketing and PR firms are using AI now to help predict media trends, transcribe interviews and client meetings, convert speeches into text and monitor social media. By using language processing platforms, these agencies can “read” 2,000 news articles about a client’s industry in about 15 minutes, for example." (Forbes)
