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Archita Sivakumar Fritz

Founder, Principal at Ready Set Bold and 2 other companies
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Archita Sivakumar Fritz is a dynamic force in the MedTech and Life Sciences industry with over 20 years of global experience in the United States, Europe, and Asia Pacific. As a multi-faceted professional, Archita's expertise extends from R&D to quality systems management and marketing. She's an award-winning global marketeer who's crafted winning marketing strategies for both startups and Fortune 500 companies operating in more than 80 countries.

As an advocate for inclusivity and psychological safety, Archita championed these values as the former Vice President of a large Employee Resource Group within a Fortune 500 company. Today, she continues to champion these values as the CMO of Speak Out Revolution, a UK-based non-profit committed to ending the silence on workplace bullying and harassment.

A proud Michigan Tech and Northwestern Kellogg alum, Archita is also the host and producer of the "Embracing Only" podcast, where she champions those daring to be different. Her mission goes beyond her professional roles and seeks to transform workplaces into bastions of respect, safety, and success.

Now based in Dusseldorf, Germany, Archita's vision for the future is one where empathetic, diverse leaders transform workplaces into arenas of respect and innovation. She's not only a speaker and leader but a catalyst for meaningful change. With her unique perspective, born from her experience as the 'only' – the sole woman engineer, the unique person of color, and the marketer without a conventional degree – Archita challenges norms and crafts successful strategies from unique viewpoints.

Archita understands that grand strategies often fall flat, and that it's the small elements, or 'marginal gains', that can yield monumental results when optimized. She offers targeted interventions, leadership mentoring, workplace transformation solutions, and innovative market strategies to help organizations navigate inflection points and drive change by design, not default.

If you're a media reporter looking for an informed and impassioned perspective on MedTech, Life Sciences, and the importance of inclusivity and psychological safety in the workplace, Archita Sivakumar Fritz is the expert to turn to. Her extensive experience, unique insight, and commitment to transformation make her an invaluable resource for interviews and quotes.

Reach out to Archita for transformative insights and join her in redefining what's possible.

Please note: The views and ideas shared by Archita do not represent those of any of her clients, past or present, or those of her previous employers. She can be reached via DM or at archita@readysetbold.com. Change begins now. Join her.

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  • Intelligent Hospital Bed: A Game-Changer for Healthcare?
    Archita notes, “A bed like this could ease the burden on healthcare systems.” Existing smart beds offer features like fall risk alerts and autonomous mattress turning. If the new bed can self-clean, it could significantly reduce hospital-acquired infections, a major cause of extended hospital stays and costs.
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