Are Traasdahl is founder and CEO at Crisp, a programmatic commerce company aimed at optimizing the food and beverage supply chain through AI, automation and analytics.
He is a frequent contributor on technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, Ad Age and other major news outlets. He was recently named one ofBusiness Insider’s “Most Important People in Mobile Advertising: 2013.” Traasdahl also currently holds several board positions and heads Spring Capital, an investment holding company. Prior to Tapad, he founded Thumbplay, a mobile entertainment service that he grew to more than $100 MM in revenues in less than 3 years before he exited the company (the company, later acquired by Clear Channel, is now called iHeartRadio). He was previously a senior executive with Telenor Group, an international provider of telecom, data, and media communications services.
A lack of unified data and information-sharing across supply chains dependent on outdated technologies has restricted trade for too long and led to the food shortages we saw throughout 2020. Using a programmatic commerce model, we can bridge the information gaps, improve inventory and distribution to prevent shortages or overages, and help companies be data-ready to meet actual demand during and after the pandemic.23 February 2021