Are Traasdahl is founder and CEO at Crisp, a programmatic commerce company aimed at optimizing the food and beverage supply chain through AI, automation and analytics. He helps companies reduce operational spend, labor and physical food waste while ensuring that food reaches the people that need it in the geographies and grocery channels that support it.
He is a frequent contributor on technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, Ad Age and other major news outlets. He was recently named one of Business Insider’s “Most Important People in Mobile Advertising: 2013.” Traasdahl also currently holds several board positions and heads Spring Capital, an investment holding company. Prior to Tapad, he founded Thumbplay, a mobile entertainment service that he grew to more than $100 MM in revenues in less than 3 years before he exited the company (the company, later acquired by Clear Channel, is now called iHeartRadio). He was previously a senior executive with Telenor Group, an international provider of telecom, data, and media communications services.
Are can speak to the following topics, among others:
- Aligning marketing and ad spend with real-time inventory
- Data-driven supply chain visibility for true inventory management
- Programmatic commerce - right foods, right time, right place
- Reducing the bull-whip effect of supply chain disruptions
- Integration of data across supply chain partners for end-to-end visibility
- Improving grocery margins through reduced labor and food waste
Bloomberg Businessweek: Navigating Tariffs with Are Traasdahl
Retailers must feel like they’re in a Dickens novel – it was the best of times; it was the worst of times. After riding high on pandemic sales and struggling to maintain full inventory levels, many are now on the backswing
Empowering CPG businesses to optimize operations, predict demand, and deliver fresh, high-quality food efficiently.
A lack of unified data and information-sharing across supply chains dependent on outdated technologies has restricted trade for too long and led to the food shortages we saw throughout 2020. Using a programmatic commerce model, we can bridge the information gaps, improve inventory and distribution to prevent shortages or overages, and help companies be data-ready to meet actual demand during and after the pandemic.