You don't want your customers or employees to hear that an attack occurred from a media outlet rather than the company itself," Lewis said. "The unfortunate reality is that no matter how well you prepare, your company is at risk of getting hacked. It's important that you have a PR firm on retainer that helps you tell the community what happened, who did it and how you are responding.
Every year, the number of cyberattacks rises and their increasing intensity has governments and industries alike concerned. It is important now more than ever for businesses to understand both the reality and ramifications of these occurrences. Organizations need to begin addressing the magnitude of this threat and make cyber-hygiene an integral part of any business success.