Ashley Kramer is the Chief Marketing and Strategy Officer of GitLab Inc., the DevOps Platform. GitLab’s single application helps organizations deliver software faster and more efficiently while strengthening their security and compliance.As CMO and CSO, Ashley leverages her leadership from roles in marketing, product and technology to message and position GitLab as the leading DevOps platform through the next stage of growth. She is responsible for GitLab’s product marketing, brand awareness, communications, analyst relations, community, competitive positioning, marketing ops and revenue pipeline generation including all digital and sales development efforts. Ashley also leads the strategy for product-led growth and code contribution to the GitLab platform.
Privacy, content ownership and cost remain challenges.
Treating developer experience like a KPI, focusing on transparency, and ensuring executive buy-in are all effective strategies, members of Protocol's Braintrust say.