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Ashley Nickelsen

Founder, CEO, & Chief Snack Officer at BTR Nation
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Ashley is the Founder, Chief Executive Officer, and Chief Snack Officer at BTR Nation. She has a demonstrated history of working in the health and wellness CPG industry. Ashley is skilled in business development, e-commerce and retail sales, marketing strategy, influencer marketing, email and SMS marketing communications.

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  • When my parents were sick and undergoing cancer treatments, I was their primary caretaker. We spent over four years living in hospitals, eating junk out of hospital vending machines and cafeterias – foods that were high in sugar and filled with ingredients you can’t pronounce. Everything I do is about helping fix our broken food system. I'm on a mission to reimagine the on-the-go snacking world. B.T.R. Nation is the vessel for my life purpose.

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