As the founder of Toyish and the creator of Clixo, Assaf Eshet is driven to create toys that are more than just products. Esshet's creations strive to embody the principles and values he's discovered in the industry. He believes in toys and their ability to bring meaningful play.
Throughout my career, I was always fascinated by the way kids think and how agile and flexible their minds are. I was really inspired to give them—and even us as adults—tools to channel this creativity, not in a forced way. My intention is to experiment and keep creating without self-judgement.12 November 2021