Assaf Eshet is the CEO and Founder of Toyish Labs and the creator of Clixo™. He is an award-winning toy inventor, design educator, and entrepreneur. His creations are led by a detailed-oriented, yet whimsical curiosity that pushes the boundaries and rethinks the importance of playfulness in our lives. Since 2002, he has conceptualized and developed numerous toys with leading manufacturers, including Fisher-Price, Hasbro, and Tomy, many of which have won prestigious industry prizes. Assaf teaches toy design at the University of Pennsylvania while continuing to play like a kid every chance he can.
Americans are buying lots of toys right now. But launching a new one is still very difficult — a good idea is no guarantee of success
The toy lab has COVID protocols in place, of course.