Former founder of SquareOne. Former SVP of Gaming at Omnia Media, acquired by BlueAntMedia in Jan 2016. Co-founder of Youtooz.
VANCOUVER, British Columbia, September 29, 2021--Youtooz, the company turning nostalgia and internet culture into amazing products that people love, announced today that it has expanded into the food and beverage industry with its new product line, Toozies. All Toozies product ideas will come from Youtooz’s community of collectors, who were the original inspiration for the product line and who define the lifestyle, activities and ethos of the brand.
Youtooz, the company turning nostalgia and internet culture into amazing products that people love, today announced its collaboration with NBCUniversa
For Hot Ones fans that can't quite handle the heat, Youtooz has announced they will be collaborating with First We Feast to release a Sean Evans figurine.
This is a very special release for Youtooz. Working with a mainstream digital brand like Hot Ones, that was originally built off YouTube really emcompases [sic] everything we love about the internet. It was inspiring to watch this series take off and become the brand it is today, and we're incredibly proud to announce this collaboration.
NBCUniversal has a great roster of IPs across everything like classics from the 80s to highly popular animated properties, and it was fun to be able to infuse our Youtooz style into these popular characters. Our community loves memorable, iconic moments and what makes Youtooz special is that we capture these moments and turn them into figures -- like the first time Doc and Marty time travel.
We always listen to our community and build our brand based on what we hear from them, and early on there was a running joke about how our figures looked so good, our community wanted to eat them. It was only natural to extend our business into the food and beverage category, and we wanted our first product to really bring forward the feeling of joy and happiness that Youtooz is all about.