Badria Ahmed | Source | Founder & Curl Expert at Holy Curls

Growing up in Sweden, Holy Curls Founder Badria Ahmed always felt different. Her skin was dark, her hair was kinky, and she grew up wearing the hijab. The relationship to her hair was complicated. Learning to accept and embrace her natural hair was a holy experience after years of traveling around the world - and the creation of Holy Curls was a form of therapy. In the process, Badria was unlearning misconceptions and daring to show up in the world as her true self while making natural products for all curl hair types. So, wherever you are in your hair journey, just know that there’s a whole squad of babes right there with you - Holy Curls is waiting to support you. Badria’s favorite reminder is: We don‘t have to fit in - we’re born to stand out. And so are our curls.