Barb Edson | Source | SVP and Chief Marketing Officer at CDK
Barb Edson
Barb Edson can speak on a range of thought leadership topics in the automotive dealership space, covering sales, technology, marketing insights and the future of automotive (OEM, EV, ICE, etc.). In her work, she focuses on delivering successful marketing and commercial strategies that help strengthen connections across the automotive retail ecosystem for CDK, its dealer and manufacturer customers and the consumers they serve. Edson has more than three decades of business strategy and marketing experience in software and technology.
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CDK
SVP and Chief Marketing Officer
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CDK Global extends DMS contract with Sonic Automotive amid cyberattack recovery
CDK Global has successfully renewed its DMS agreement with Sonic Automotive, securing a key partnership following two cyberattacks on June 19.
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CDK Global's Dealership Xperience unveiled by CMO: Elevating dealership efficiency
Barb Edson, the Chief Marketing Officer at CDK Global, sheds light on CDK's transformative "Dealership Xperience" software platform, designed to enhance dealership efficiency and customer satisfaction. As the automotive industry adapts to change, Barb provides insights into the catalyst behind this innovative solution, what sets it apart from existing software, and whether it will replace traditional DMS.
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Car Dealership Guy Podcast: #32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global on...
The podcast covered a range of topics that include: will the dealership survive, tech's biggest challenges in the dealership and vulnerable leadership.
Podcast
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"Especially with significant purchases, remote communication is only one piece of the purchasing pie, and despite evolving innovations, people still expect that personal touch. While online sales are growing faster than offline, brick-and-mortar stores still make up the majority of U.S. retail sales."
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“We believe the dealer is—and will continue to be—at the heart of automotive retail. By helping them better understand the realities of the market, they can plan more impactful sales and service programs and investments in their dealerships to meet consumer needs through this transition.”
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“While the headlines shout about the inevitability of an all-EV future, there is still a lot of work we must to do to pave the way, while continuing to take care of consumer needs in the meantime."
