Barb Edson | Source | SVP and Chief Marketing Officer at CDK

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Barb Edson

SVP and Chief Marketing Officer at CDK
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Barb Edson is the EVP and Chief Marketing Officer for CDK. She speaks on a range of thought leadership topics in the automotive dealership space, including sales, technology, marketing insights and the future of automotive (OEM, EV, ICE, etc.).

In her role, she focuses on delivering effective marketing and commercial strategies that strengthen connections across the automotive retail ecosystem for CDK, its dealer and manufacturer customers and the consumers they serve. Edson brings more than three decades of experience in business strategy and marketing within the software and technology industries.

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  • CDK
    SVP and Chief Marketing Officer
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  • "Especially with significant purchases, remote communication is only one piece of the purchasing pie, and despite evolving innovations, people still expect that personal touch. While online sales are growing faster than offline, brick-and-mortar stores still make up the majority of U.S. retail sales."

  • “We believe the dealer is—and will continue to be—at the heart of automotive retail. By helping them better understand the realities of the market, they can plan more impactful sales and service programs and investments in their dealerships to meet consumer needs through this transition.”

  • “While the headlines shout about the inevitability of an all-EV future, there is still a lot of work we must to do to pave the way, while continuing to take care of consumer needs in the meantime."