Barbara joined Allison+Partners in 2018 and leads the Global Reputation Risk and Public Affairs practice. She brings over 25 years of experience leading corporate strategy, issues management, corporate reputation, risk, advisory, public affairs and crisis communications campaigns for Fortune 500 companies on behalf of CEOs and boards of directors.
Japan’s declaration of a national state of emergency because of the Covid pandemic created a new crisis for the Tokyo Olympics and turned the Games into a textbook example of how a bad situation can get worse before it gets better.
This means leaders should remain vigilant and be prepared with contingencies for unforeseen regulatory or safety challenges. In doing so, businesses can continue to return towards pre-Covid operations without jeopardizing the health of their employees, customers, or reputation.