Barry Bradley | Source | Supply Chain Lead at Crisp
Barry Bradley
Barry is adept at explaining how the supply chain works in the context of moving food and consumer goods from raw materials to the end buyer. He can break down the challenges and bottlenecks in today's supply chain, and the role of data, AI, analytics and automation in providing real time visibility. He can discuss the impact of pressure points on our food systems, such as disparate software systems, limited data sets, messy logistics, port closures, driver and labor strikes and shortages, weather and natural disasters.
BIO
Barry is a strategic problem solver and cross functional team leader with experience in end-end supply chain and inventory optimization, project and portfolio management, demand planning, and supplier relations. At Crisp, he is a collaborative and dynamic team leader helping to drive impactful projects to fuel growth and efficiency with experience across omnichannel retail, ecommerce, and manufacturing.
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Crisp (https://www.gocrisp.com/)
Supply Chain Lead
started Sep 2021
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How Retailers and Brands Can Prepare for Supply Chain Challenges
To transform next year’s supply chain challenges into a competitive edge, retailers and brands need to analyze the incentives and resources of their shoppers while setting up data-driven systems to account for the acceleration of demand.
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Breaking Down the Digital Supply Chain
While digitization means different things to different companies, a digital supply chain presents the same benefits across the board in moving temperature-controlled foods in a safe and efficient manner.
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Barry Bradley awarded Food Logistics 2023 Rock Star of the Supply Chain Award
Food Logistics has named Barry Bradley, Head of Supply Chain at Crisp as one of their 2023 Rock Stars of the Supply Chain. The publication, dedicated to the movement of products throughout the cold food and beverage sector, reserves the annual award for individuals “whose achievements, hard work and vision have shaped the global food supply chain.”
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2025 Back-to-School Retail Trends: Strategic Inventory and Data-Driven Decisions
Barry reveals retailers are importing inventory early to avoid tariffs, maintaining a rich SKU assortment. "Promotions can be treated as levers to shape and drive demand," he notes. Real-time POS insights are crucial for aligning marketing and supply chain efforts, ensuring optimal inventory management and avoiding overstock or empty shelves. -
Retailers: Mastering Omnichannel Inventory Management
Barry highlights the need for "real-time inventory visibility" to meet customer expectations. He advises focusing on planning and forecasting workflows, using centralized data for demand forecasting, and tracking KPIs like order fulfillment. Retailers should audit systems for gaps and enhance customer experience by ensuring product availability across all channels. -
Retail Success with Multi-Echelon Inventory Optimization
Barry notes that MEIO enhances collaboration, boosting sales and reducing out-of-stocks. He emphasizes, "The foundation of MEIO starts with data and strategic alignment." Success often involves stochastic or hybrid approaches. Challenges include data consistency, but data experts can help bridge gaps, enabling true collaboration and agility.
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Rarely will a company 100% own their supply chain, but the decision about what parts to own is important. With more ownership comes more control, which is important for the growing trend of supply chain transparency for goods and food, and potentially lower costs, if you can create an efficient enough supply chain.
