As CEO and Co-Founder of The Good Charcoal Company, Ben Jablonski ensures that the team’s initial threefold idea is continuously at the forefront of the company’s mission (good charcoal, good for the environment, good for the community). Growing up in Australia, grilling was always central to any celebration or gathering, and he had a chance to see how grilling brought people together. In 2020, Ben realized that many types of charcoal available in the market were made with wood or scraps and sawdust from mills, and he wanted to give consumers a healthy charcoal alternative for the next family meal.
With Ben heading the company, The Good Charcoal has become the only charcoal company in the US to win a 2023 leadership award through the Forest Stewardship Council due to their sustainability efforts in Namibia. As a leader in building ethical organizations, Ben has been featured in The Washington Post, Yahoo! Finance, The Weather Channel, and more to talk about how The Good Charcoal is making a positive impact on the environment and people’s health. Ben previously graduated from Deakin University in law and business before receiving an MBA at Massachusetts Institute of Technology.
The Good Charcoal Company offers eco-friendly, chemical-free charcoal sourced from Namibian acacia wood, promoting sustainable grilling practices nationwide.
Listen to Chris Cherniak, Claire Wiley's This Green Earth podcast on Apple Podcasts.
Over sixty percent of Americans plan to celebrate 4th of July with a barbecue this year. Good Charcoal CEO Ben Jablonski joins Yahoo Finance Live to discuss the charcoal brand's roots in African conservation and its partnerships with wholesale retailers.
With no added chemicals, acacia charcoal—the first charcoal certified by the Forest Stewardship Council to be sold in the U.S.—emits 30% less CO2, the company says. Despite fears that sustainability buy-in would be difficult in the U.S., especially in the barbeque-loving South, sales have grown more than tenfold since the product’s 2021 launch. "We're really waving a flag and saying, 'Hey, there's a better way," CEO Ben Jablonski says.