Ben combines years of academic and statistics training with customer experience and UX knowledge to help our team run programs for companies around the world. He is skilled in first in research, data, and stats principles, followed by sales and public speaking and client relations. He has applied these skills in the worlds of B2B, e=commerce, online experimentation, UX, and usability research, management, technical writing, and digital marketing.
Upgrade the customer experience - and aid your bottom line - by teaming up with sales and support teams on CX.
We gathered the perspectives of a marketer, a VP of revenue enablement and a managing director of customer experience to dig into how to design and roll out an effective unique selling proposition.
Competitive analysis is an important element of business strategy. Knowing where you stand in relation to competitors helps define product…