Benjamin Putley | Source | CEO, Co-founder at Alkimi Exchange
Benjamin Putley
Benjamin is the Chief Executive Officer and Co-founder at Alkimi Exchange. He has 10 years’ experience in digital advertising, predominantly focused on selling software to global publishers. Ben led the new business function at The Fifth, News Corp’s influencer marketing agency, where he delivered over £2m in influencer marketing campaigns with brands including Disney+, Heineken, LR Suntory, Unilever and Nestle. Prior to the Fifth, Ben led all software sales for Sharethrough’s European Business, selling content management solutions to CNN (International/ Domestic), Forbes, The Telegraph, The Daily Mail and other Comscore top 100 publishers.
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Alkimi Exchange
CEO, Co-founder
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The Perfect Storm for Change: Web 3 and the Future of Programmatic - ExchangeWire.com
In this Deep Dive Special, Alkimi Exchange outline the case for using decentralisation to build the ad buying model of the future.
Article
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Something for nothing is us stress-testing the network so we’re able to support the billions of transactions required in the programmatic auction. By giving publishers one less thing to worry about, we hope that [something for nothing] supports further activity elsewhere that increases the quality of everything that’s going on in advertising.
