Ben Rodier is the co-founder and Chief Product Officer of Salesfloor. The company is focused on new marketing technology for retailers and their sales associates that will change the way consumers shop. Prior to Salesfloor, Ben was Vice President of Shopper Marketing at Mediative (owned by Yellow Media). He also held marketing and sales rolesat Canwest Media and Global Television Network.
As stores around the world begin to re-open, companies are rethinking what tools are needed to engage customers in a post-pandemic economy. This year, digital clienteling and virtual selling interactions on the Salesfloor platform are up 310 per cent vs last year and in Q1 2021, platform transaction volumes surpassed $2 billion.21 July 2021