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Ben Vincent

Global Chief Technology Officer at Brainlabs
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A technology leader at the intersection of marketing and innovation, Ben Vincent has been instrumental in reshaping how technology drives marketing performance. With 28 years of technological expertise, he has consistently been ahead of the curve in transforming digital marketing through AdTech solutions.

As Global CTO of Brainlabs, Ben reimagines how artificial intelligence, data analytics, and engineering drive breakthrough performance for global brands. His career is defined by technological disruption—from co-founding Adthena in 2012, an AdTech product company, to leading global engineering teams at Brainlabs since 2016. His core belief is that technology should not just support marketing, but fundamentally reshape how businesses connect with audiences.

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  • Brainlabs CTO Reveals AI Synergy: Generative and Predictive AI in Marketing
    Ben highlights generative AI's role in content creation and personalization, while predictive AI optimizes ad targeting and SEO. "Generative AI has become a game-changer," he notes. Brainlabs' tool, Halcyon, combines both AI types for enhanced marketing efficiency. Ethical AI practices and data worker roles are crucial for maintaining fairness and accuracy.
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  • BrainBriefs, developed by Brainlabs, is an AI-powered tool that automates the creation of SEO content briefs. By analyzing search engine results pages (SERPs) with Large Language Models (LLMs), BrainBriefs streamlines the content creation process, requiring minimal input to produce a client-ready brief. The tool generates a range of essential components, including metadata, schema markup, and detailed instructions for copywriters. These instructions encompass HTML tags, headers, recommended topics, and suggested word counts for each paragraph, ensuring high-quality and SEO-optimized content. BrainBriefs has significantly increased both the quantity and quality of content briefs produced by Brainlabs, improving efficiency and turnaround time.

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