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Benjamin Goodey

Founder at Spicy Margarita
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Benjamin Goodey is an expert SEO strategist known for transforming startups into profitable ventures using minimal resources. He began his career managing marketing for a startup, quickly turning their fortunes by focusing on targeted SEO strategies that increased site visitors and generated consistent sales leads. His approach—meticulous keyword research, compelling content creation, and efficient use of SEO tools like Ahrefs—proved cost-effective, driving the company towards a $1M ARR with minimal expenditure.

Today, Benjamin applies his refined techniques across various industries, optimizing and systematizing SEO processes to maximize outcomes. He specializes in crafting human-centered content that stands out, significantly boosting client engagement and conversion rates. His services span from strategic monthly planning and SEO implementation to producing high-quality content, helping companies build robust demand engines that attract and convert valuable leads.

  • Boosting AI Search Rankings: Expert Tips from Spicy Margarita
    Ben advises that AI chatbots use consensus algorithms, requiring multiple source references. To rank higher, ensure your business is mentioned in top Google results and other reputable sources. Strategies include creating top-ranking content and securing mentions in existing high-ranking articles. This approach increases your chances of being featured in AI search results.
  • Top Platforms for Hiring and Finding Freelancers Revealed
    Benjamin recommends LinkedIn for its active freelancer community, indicating strong self-marketing skills. He also highlights Superpath, a content-focused community group, for its high-quality applicants. Benjamin says, "Every time I’ve posted a freelance opportunity in Superpath, within a day I’ve had 100+ applicants who are miles above anything that Upwork has to offer."
  • LinkedIn Activity: A Window into Candidate Potential
    Benjamin notes that LinkedIn activity offers insights into a candidate's thinking and writing skills. He says, "Active users often display proactivity and energy in interviews." Red flags include snarky comments. Benjamin suggests creating high-value, unique posts to stand out. LinkedIn remains a powerful tool for understanding candidate potential and cultural alignment.