Benjamin Hordell | Source | Partner at DXagency
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Haverdash’s plan to win clothing rental: Targeting Gen Z and keeping costs down – Glossy
As clothing rental continues to catch on, brands are popping up to serve younger consumers who are interested in renting but have less money to spend on a monthly service.
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It has to be really, really stupidly easy. If it’s a pain in the butt and it’s a couple dollars more, it’s not worth it. Look at the success of StitchFix — [there] you can get a stylist, and the algorithm starts really nailing what you want, and you’re not doing much browsing, and it really just becomes mindless and effortless. That’s how you’re going to win.
